A beautiful pit stop – inside and out.
In an effort to make quick serve more inviting to customers, RaceTrac engaged MDI Worldwide to rethink interior displays for their new store design. Our goals were multi-fold: re-imagine the food-to-go court; create an immersive brand experience; build in flexibility for menu boards and merchandising areas; and conceal wires and cables for a cleaner look.
MDI Worldwide designed columns incorporating a dynamic brushed metallic finish, concealing all wires and cables. We then created a large, double-sided menu board promoting the roller grill selections and a smaller menu board featuring heated sandwiches. The interior redesign provided RaceTrac a combination of elevated customer experience, simplicity for updates, and an environment that presented quick serve in a whole new way.
But, we didn’t stop there. The exterior also needed to be brought up to speed. Our engineers designed a series of signs to invite customers from the pump into the store. We created inverted pump toppers for weekly promotions, domed signs that affix to the brick columns for monthly promotions, signs to advertise the sale of firewood, and A-frame signs outside the entryway to welcome customers into the store.
The external signage coupled with the interior redesign provides a seamless, exciting, and engaging customer experience like no other. The external signs coax the customers through the doors, and what they discover from there is their new favorite pit stop. Convenient, classy, and customized. Inside and Out.
Initiate your custom program today. Call us at 800.228.8925 to get started.